The Turkish Towel Company Launches Two New Colors at ISPA

PEABODY, Mass. — Oct 12, 2012 —The Turkish Towel Company, a leading supplier of luxury bath towels and robes to the hospitality and spa industries, today revealed that they would be launching two new colors at the ISPA Conference on October 15, 2012. The Zenith Collection of towels will now feature Tangerine and Silver, two of the big players forecast for 2013.

“Despite being on-trend and fashion forward, the colors were chosen because they went beyond seasonal trends and had a timeless sophistication that is the foundation of the Zenith Collection line,” stated Barton Brass, founder of The Turkish Towel Company. “Because our towels are designed and manufactured to last, they need to look and feel as wonderful in five and ten years from now as they do today.”


Tubmat-Tangerine-438Tangerine is a fresh, lively color that isn’t too intense or overly saturated. It’s lighter in tone, so that it is synonymous with relaxation and rejuvenation. Orange is considered to be one of the healing colors, and is said to stimulate creativity.


Tubmat-Silver-438Over the past few months, grey tones have emerged to be the new sought-after neutral. The Silver color is a mid-tone, and has an understated simplicity. It is sleek and modern with a casual air of elegance. Silver works well with any color combination.

This new product announcement comes just prior to the ISPA Conference & Expo, the premiere spa industry event that brings together the leading product suppliers in the industry for one-on-one time with spa decision-makers. The Turkish Towel Company’s new towel colors will be on display at booth #433.

About The Zenith Collection

This towel collection is a luxury weight of 700 gsm, ensuring that each towel and washcloth is super soft, fluffy and absorbent. Made from premium double-loop Turkish cotton, the Zenith Collection can be found in boutique hotels, resorts and spas across North America.

The Zenith Collection is available in the following sizes: Bath towel: 28” x 55”

Bath sheet: 36” x 70” Hand towel: 16” x 30” Washcloth: 13” x 13” Bath Mat: 20” x 35”

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About The Turkish Towel Company

The Turkish Towel Company is a leading producer of luxury Turkish towels and bathrobes to the hospitality, spa and consumer markets. Based in Peabody, MA, with their own production facilities in Turkey, The Turkish Towel Company marries modern American design with old-world craftsmanship. Visit them online at, follow them on Twitter at or become a Facebook fan at