The Turkish Towel Company Unveils its New Waffle Terry Robe

PEABODY, Mass. — March 6, 2012 —The Turkish Towel Company, a leading supplier of luxury bath towels and robes to the hospitality and spa industries, today announced its new bathrobe, the Waffle Terry. The bathrobe is made from premium Turkish cotton, which is known for its softness, absorbency and sheen.

The waffle terry robe features an elegant waffle weave on the exterior of the robe, with a cozy terry interior. Its simple, contemporary look hides an inner complexity!

“It was definitely a challenge,” remarks Barton Brass, founder and president of The Turkish Towel Company. “Because the two types of weaves shrink at different rates, traditionally these types of robes are made from two separate pieces of material that are stitched together and then left open at the bottom of the robe to prevent puckering. We thought there had to be a better way, a single weave in perfect balance.”

The process of creating the perfect weave would take over two years of weaving and testing at its state-of-the art weaving facility in the towel-making region of Denizli.

“We wanted to take the time to get it right, and ensure that our weave looked beautiful, with a detailed waffle weave on one side and a cozy terry on the other. But more importantly, the two sides of the fabric needed to react to heat from dryer in the same way. It took two years, but it’s perfect,” said Barton Brass.

For product details, please visit: http://turkishtowelcompany.com/waffle-terry

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About Turkish Towels

The Turkish Towel Company is a leading producer of luxury Turkish towels and bathrooms to the hospitality, spa and consumer markets. Based in Peabody, MA, with their own production facilities in Turkey, The Turkish Towel Company marries American design, development, and marketing experience to the world-renowned skills and quality of Turkish towel manufacturing. Visit them online at TurkishTowelCompany.com, follow them on Twitter at Twitter.com/TurkTowel or become a Facebook fan at facebook.com/TurkishTowelCompany.