Towel Care

  • Exposed to oil, soil, and germs; wash towels in warm  water ( around body temperature is best) with laundry detergent - but use a little less detergent than suggested. If the towels are white, they should occasionally be washed with about 1/4 cup of peroxide per load.
  • Cotton is a natural fiber and new towels will shed some loose fibers.
  • Avoid fabric softeners—they contain silicon that will make the towels water repellent. To soften them, use 1 cup of WHITE vinegar about every 6 weeks.  Run the towels through a regular washing cycle, then redo them with the vinegar instead of soap.  The reason towels aren't soft is because they have soap left in them.
Drying: While tumble drying will make the towel fluffy, do not overdo, as the heat from the dryer can damage the integrity of the cotton. We recommend using a lower heat setting occasionally or alternate between air and heat drying.
Absorbency: To maximize the absorbency of a towel, add a cup of white vinegar to the rinse cycle, about every six weeks, to restore the towel to full absorbency. The vinegar removes any excess detergent, which can affect the towels’ absorbency.
Pulled Threads: As all our towels are woven, a pulled loop will not unravel the towel. If you catch the towel and pull a loop, cut off the pulled loop with a pair of scissors.

Why Turkish Cotton?

Turkish cotton is premium cotton that has extra long fiber and is grown in the small but productive Aegean region.

Using longer fiber cotton in spinning yarn means fewer joins. Fewer joins results in stronger and smoother cotton threads.

Turkish Cotton becomes even softer, fluffier, and more absorbent with successive washings.

Turkish Cotton vs. Egyptian Cotton

Egyptian Cotton is known for its absorbency, which is especially suited for apparel, shirting and sheets, however in towels too much absorbency means that a towel is still wet the next day after it is used. Also too absorbent towels tend to become wet in humid climates all by themselves.

Turkish Cotton provides the perfect balance between absorbency and softness which makes it the best yarn to be used in towels.

Turkish Cotton, when used in towels, provides maximum absorbency and efficient drying.

Meticulously woven with exceptional warmth and softness, all the Turkish Towel Company’s luxury towels, bathrobes and specialty products are woven from 100% Turkish, ring-spun cotton. Our Turkish towels are crafted by a family of skilled artisans, who have years of experience in textile production. The result? Our Turkish towels are incredibly plush, exceptionally strong and very absorbent. Shop for luxury Zenith Turkish Towels, Lexi Turkish Towels, Mini Squares White Towels and certified organic towels. Learn more about The Turkish Towel Company.