Towel Care

Why Turkish Cotton?

Turkish cotton is premium cotton that has extra long fiber and is grown in the small but productive Aegean region.

Using longer fiber cotton in spinning yarn means fewer joins. Fewer joins results in stronger and smoother cotton threads.

Turkish Cotton becomes even softer, fluffier, and more absorbent with successive washings.

Turkish Cotton vs. Egyptian Cotton

Egyptian Cotton is known for its absorbency, which is especially suited for apparel, shirting and sheets, however in towels too much absorbency means that a towel is still wet the next day after it is used. Also too absorbent towels tend to become wet in humid climates all by themselves.

Turkish Cotton provides the perfect balance between absorbency and softness which makes it the best yarn to be used in towels.

Turkish Cotton, when used in towels, provides maximum absorbency and efficient drying.