You may have heard the talk. Color forecasters and blushing readers alike are calling for shades of grey to leave their mark on this year’s color trend charts.
We know better. Grey is more than just on-trend; it’s timeless, made for much more than a few quick bathroom rubdowns. That’s why the newest color in our Zenith line of luxury bath towels is a deep grey. It’s called Steel, and for all its softness, it isn’t afraid to make a bold statement.
Grey is thoroughly modern and elegant, a fabulous neutral color. But it also stands the test of time, and it always stands out on the rack. That’s why we’re calling grey the new black, and why we can’t wait to towel off with it. Introducing… Steel
