Turkish Cotton - The Turkish Towel Company

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Turkish Cotton

Your Guide to Buying Towels

Alright, listen up—the holidays are coming and so are the guests, and it’s high time to retire that worn-out towel you’ve been using forever. Let’s get you sorted with this towel-buying guide Navigating the towel aisle at your favorite store can be a bit overwhelming, but fear not! We’re here to guide you through the […]

November 20, 2023

What the Heck is Towelgevity™ Anyway?

Throughout our website you may see references to Towelgevity™. This is our proprietary weaving and production process that ensures a long-lasting, highly durable towel. And, you won’t find it anywhere else. It’s the care, attention and expertise that separates us from every other towel out there. Our family-run mill is owned by co-founder, Seher Gürgün, […]

March 11, 2020

If It Doesn’t Last, It’s Not Sustainable

Many other towel retailers talk about traveling the globe to find expert craftspeople. We don’t. Because we ARE the expert craftspeople. Our woman-owned, family-run weaving facility is overseen by co-founder Seher Gürgün. Seher is a fourth generation weaver. Her great-grandmother starting a weaving company over 100 years ago. Committed to making the world’s best towel, […]

February 15, 2020

Why Choose Turkish Cotton Towels

Turkish cotton is premium cotton that has extra-long fibers. Because these fibers are longer, there are fewer joins. This results in the strongest, smoothest yarn. Prized for its perfect mix of absorbency and suppleness, Turkish cotton towels become even softer, fluffier, and more absorbent with successive washings.

January 30, 2020

We Make the World’s Best Towels. Just Saying.

The Turkish Towel Company’s towels are the world standard. And, that’s not just bravado. But first, a little background… did you know that Turkey is acknowledged to the birthplace of the towel? These early towels were flat-woven peshtemals that played a central part in Turkish bath culture. As the Ottoman Empire expanded throughout Europe, so […]

January 12, 2020

What does Sustainability Mean to Us?

Here and there on our website, you’ll see that we say our towels are sustainably made. In an era where everyone has hopped on the “eco wagon” – what does this truly mean? Are there concrete steps, processes and outcomes in place? The answer is yes. We take sustainability seriously. For everyone here at The […]

December 13, 2019

Seher’s Standard

In the hotel towel manufacturing business there are set standards. Towels made specifically for the hotel industry naturally have to withstand the rigors of industrial laundry conditions. Not only that, but factor in the frequency of washing hotel towels.   However, there are standards and there are Seher’s standard. Co-founder Seher Gürgün, whose family has […]

December 4, 2019

How to Choose the Perfect Gym Towel

Ah, spring… the time when fitness buffs come out of their winter cocoon and can be seen jogging, cycling and hiking around town. And, the gyms fill with people wanting to shed a little winter weight and get in shape for summer. (In fact, one out of every five Americans are heading to the gym, […]

May 19, 2019

Why Turkish Cotton Towels are the Perfect Choice for Towels

When you are shopping around for towels, there’s a ton of choice: different styles, different weights, different colors, different types of cotton. When it comes down to style, weight and color, that’s a very personal choice. But in terms of cotton, Turkish cotton is an excellent choice for bath towels, bath sheets and washcloths, and […]

March 3, 2019

Truth, Lies & Laundry

There are a ton of laundry and towel tips out there on the Internet. But it can be confusing. Some say you need to wash your towels in hot, hot water to get then hygienically clean. Others say cold water wash. So, what gives? Get ready to bust a few myths.   Myth 1: You […]

February 15, 2019
Zenith 6pc Set

Why All of Our Towels and Robes are OEKA-TEX Certified

Whether you realize it or not, we get pretty intimate with our towels. On a daily basis, we wash and dry our hands, face and body. We wrap ourselves in a towel, fresh out of the shower and swaddle our babies after their bath. For The Turkish Towel Company, it is absolutely essential that our […]

February 5, 2019
Zenith Bath Towels all colors

Why Buy Hotel-Quality Towels?

As consumers, we take the time to research our next car, our next washer and dryer… but rarely our next set of towels! But why not? They are a long-term investment. And, a good quality towel will last you two or three times longer than a discount towel. Yes, you might pay a little longer, […]

June 4, 2018

Hanging with the Best: Our Peshtemal Towels make the Top Rung

Talk about warm and fuzzy – we’re thrilled that our Peshtemal towels got an A+ from a recent independent review. The in-depth study compared a number of high-quality towels to see how they measured up for price, absorbency, drying time and durability. Our thin, flat-woven cotton Peshtemals from Turkey made the grade as a lighter […]

June 4, 2014

How to Choose Quality Towels

Giving into a hot, relaxing bath is one of life’s simple pleasures. Finishing your bath off by bundling up in a soft, cozy towel is another. But how do you pick a towel that’s right for you and will last for years? How do you discern quality? Here, we break down some of the components […]

February 12, 2013

Are Turkish Towels Absorbent?

Choosing a towel that is right for you is very much a personal decision. Here at The Turkish Towel Company, we get asked “Are Turkish towels absorbent?”. In a word, the answer is “Yes!” Turkish towels are absolutely absorbent, and for many reasons. Turkish cotton is known for its durability as well as its absorbency. […]

November 12, 2012

Two New Zenith Colors Revealed at ISPA

As beautiful as white space can be, color has a way of bringing a room to life. That’s why we’ve added two spanking-new options to our luxurious Zenith Collection of towels – Tangerine and Silver. Both are glorious this season, but they’ve also got staying power that extends well beyond autumn and Halloween. Tangerine is […]

October 15, 2012

Upcoming Events: SPATEC Fall 2012

The Turkish Towel Company will be at SPATEC Fall 2012, which starts September 19th and runs until the 22nds. The event brings together key spa operators of leading medium-to-large hotel, resort, destination, athletic, medical and day spas to meet with key leading domestic and international suppliers, like us, here at the Turkish Towel Company. We […]

September 17, 2012

The Lowdown on Ring-Spun Cotton Towels

Towels, like most things, come in all shapes, sizes – and, of course, textures. In the case of cotton towels, their textural differences are due to the variety of methods used to make them. We craft only Turkish ring-spun cotton towels because they tend to be the softest and most durable. So we thought it […]

August 2, 2012

PAII New England Conference

Innkeepers and B&B owners: Join us in Hyannis, Massachusetts for the 2012 New England Conference & Trade Show hosted by the Professional Association of Innkeepers International. The Turkish Towel Company is pleased to be exhibiting, and meeting with many of our long-time customers and friends. Please drop by one of our two booths and say […]

April 29, 2012

Mother’s Day: Find the Perfect Gift

Our Moms love us more than we can ever imagine. They raise our spirits when we feel low, they give us the confidence to be better human beings. Once a year, we celebrate and show Mom just how much we care and appreciate all she does.  Mother’s Day is just over 3 weeks away! Are […]

April 18, 2012

Cool Pool Style!

With the summer at our doorstep, it’s time to think of fun things, like spa getaways, pool parties and barbecues with friends and families. Here at the Turkish Towel Company we have the perfect bring-along – our super soft pool towels. These are pool towels – NOT beach towels. So they are lighter (just over […]

April 5, 2012

The Waffle Terry Robe: From Inception to Perfection

Have you seen our new Waffle Terry Robe? Looks very chic, n’est pas? I thought I’d share the back-story, and why that robe took us over two years to develop. You read that correctly, over two years!! The waffle terry robe is an elegant waffle weave on the exterior of the robe, with a cozy […]

March 7, 2012