What’s In a Name?

March 14, 2022 / in

Lots of people want the luxurious feeling and high quality of a hotel towel. After all, they are designed to withstand industrial laundering conditions, and yet still be fluffy-soft to delight hotel guests. So, what’s not to like?! Set foot in a store, or google online “hotel towels” and you’ll find a ton of options. But are they the real thing?

Many towels in the retail setting are “hotel towels” in name only. Here at The Turkish Towel Company, we got our start designing and manufacturing towels specifically for the hotel industry. We make EVERY towel we sell. Unlike the vast majority of brands out there that simply buy from a factory somewhere, we’re not just an importer. And, this is a key point because it means we control the quality. Our towels are built for Towelgevity™ – the new standard in towel quality.

Our hotel-quality towels last 2 to 3 times longer than a typical retail towel.

And here’s why:

Start with the cotton. We use the very best premium Turkish cotton, which provides the perfect balance between absorbency and softness. Our cotton yarn is also mercerized, increasing its sheen, strength, ability to hold color, and resistance to mildew.

Heirloom-quality craftsmanship. A state-of-the-art manufacturing facility and an eye for detail on how the towels are made. All of our towels and bathrobes are woven in our modern production facility and particular attention is paid to the stitching and finishing of all products. All our towels are double-stitched along the lengths to avoid fraying and for added stability.

Perfection inspection. Then we make sure that our towels are perfect. They are inspected four times.

> After weaving

> After dyeing

> After stitching

> At random spot checks

Our towels may cost a little bit more initially, but in the long run it costs a lot less as they will easily outlast towels of inferior quality.

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